Rethinking the Value Chain: New Realities in Collaborative Business – the premise of this report suggests that the industry’s traditional approach to the value chain, whereby product and information flow linearly and sequentially from supplier to manufacturer to retailer to consumer – is no longer sufficient. The findings further point out that value chains cannot keep pace with the new reality of global changes in consumer behaviour, business innovation, demographics and economics. As a result there is a need to lead a shift away from value chains towards more collaborative value networks. The report takes a closer look at the trends impacting the industry while presenting the strategic areas of focus for concrete actions.


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